Welcome to the Project Initiative: Value Creation in a Changing Customer and Media Environment

The research initiative “Value Creation in a Changing Customer and Media Environment“ is one of the projects that are supported by the University of Cologne (UoC) Forum. The UoC Forum supports scientific exchange among members of the University of Cologne and associated partners of the Research Alliance Cologne.

On the following pages we provide detailed information about the project initiative and its activities.

News

23. June 2016

The fourth talk of the research seminar series on Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the summer semester 2016 will take place on June 23rd. Prof. Florian Stahl will give a talk on “Building a Social Network for Success” (14:00 – 16:00, WiSo Building, Room 310). Anyone interested is welcome to attend the session.

02. June 2016

The third talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the summer semester 2016 will take place on June 02nd. Prof Christian Schlereth will give a talk on Zombies in digital freemium business models – How customers contribute to CLV after their ‘death’ (14:00 – 16:00, WiSo Building, Room 410). Anyone interested is welcome to attend the session.

25. May 2016

The second talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the summer semester 2016 will take place on May 25th. Prof Norris Bruce will give a talk on A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement (14:00 – 16:00, WiSo Building, Room 410). Anyone interested is welcome to attend the session.